header_image

Digital & Connected Experiences Director

We have a long-standing global relationship with one of the world’s leading alcohol brand owners, finding them top, dynamic, and strategic talent for their global brand teams, markets and brand companies.

Selling across global markets, in multiple retail, online and offline channels, the business needs to be continually innovating the way they are engaging with and influencing customers to consider and buy their products, in the way that suits them. In today’s market, that means bring everywhere the customer is and engaging in the way that best suits the customer.

Task

Our task was to source and place their most senior digital leader who can drive increased market share and sales growth by placing digital at the heart of the business, developing new digital business models, products, services, partnerships and innovative connected retail experiences, to achieve their global business objectives. We wrote the job spec and helped define the job title to make it relevant to the role and marketplace.

We focused on senior European candidates with strong digital strategy, eCommerce, change & transformation experience who can drive change across large global organisations. Candidates who can connect newly developed “digital & online” strategies and experiences, to their “offline & traditional” retail experiences, to ultimately deliver more value and relevance to the end consumer.

The outcome

We shortlisted a number of top digital talent from global FMCG, Luxury, Cosmetics, digital consultancies, wine and spirits businesses. The candidates interviewed over several weeks and met with key stakeholders internationally at a C-Level to appoint the right candidate.