Digital Performance & Web Manager

The Change Partners are working with a fast-growing, retail organisation to hire a Website Manager

This role will take ownership of its website, digital performance and local search strategy during an exciting period of rapid expansion.

The business is undergoing significant growth and is consolidating multiple brands and locations into a single central website. This role will lead the strategy and day-to-day management of one central website, ensuring each location maintains a strong local presence while delivering a consistent user experience across the wider group. You'll own the website end-to-end, working closely with external development, SEO and PPC agencies while acting as the internal Product Owner.

This role offers a salary range of £55000-£65000 annually.

Key Responsibilities:

• Own the day-to-day management of the company website, ensuring content remains accurate, engaging and up to date across multiple locations.
• Lead the ongoing development of a single CMS-driven website supporting a rapidly growing portfolio of businesses, ensuring localised content remains unique while maintaining consistency across the wider brand.
• Act as Product Owner for website development, gathering business requirements, writing user stories and managing the development backlog.
• Coordinate external development partners, prioritising enhancements and ensuring projects are delivered on time and to a high standard.
• Monitor website performance, page speed and Core Web Vitals, identifying issues and working with developers to resolve them.
• Analyse website performance and customer behaviour to identify opportunities for optimisation, improving search visibility, user journeys and conversion.
• Champion UX best practice to create a seamless digital experience across all locations.
• Manage external SEO and PPC agencies, reviewing performance, shaping strategy and ensuring campaigns deliver against agreed objectives.
• Lead the local SEO strategy across multiple locations, ensuring every site is fully optimised for local search.
• Develop scalable processes for managing photography, content and site updates across a rapidly expanding multi-location business.

What We're Looking For:

• Experience across a multi-site or multi-location business is essential.
• 5+ years' experience in digital marketing, website management or digital performance roles.
• Strong experience managing CMS-driven websites.
• Experience managing Google Business Profiles across multiple locations.
• Experience translating business requirements into clear technical briefs for developers.
• Proven experience managing external development, SEO and PPC agencies.
• Strong understanding of SEO, Local SEO, PPC and digital performance marketing.
• Experience with Conversion Rate Optimisation (CRO), A/B testing and customer journey optimisation.

This is a hybrid role, with 2–3 days per week in the office. You must hold a full UK driving licence and own a car.

Please apply with your CV if you're interested.