GTM Lead
Consultant -
Abi Welsh
Job ID - 2326
- permanent
- Surrey
- Salary on application
- Marketing, Commercial
Job Description
About the job
The Change Partners are working with a tier-1 Brand who are heavily growing their Advertising business who are hiring for a GTM and Product Marketing Lead across EMEA.
We’re looking for a strategic and commercially minded Product & Go-To-Market (GTM) Lead to define and drive the EMEA product and GTM strategy for Ad Experiences — spanning video, CTV, and innovative ad-format solutions.
Key Responsibilities
Your background:
The Change Partners are working with a tier-1 Brand who are heavily growing their Advertising business who are hiring for a GTM and Product Marketing Lead across EMEA.
We’re looking for a strategic and commercially minded Product & Go-To-Market (GTM) Lead to define and drive the EMEA product and GTM strategy for Ad Experiences — spanning video, CTV, and innovative ad-format solutions.
Key Responsibilities
- Product & GTM Strategy - Lead and execute the EMEA product and go-to-market strategy for Ad Experiences products and solutions.
- Develop compelling value propositions, positioning, and narratives to bring products to market, while establishing clear measurement frameworks to assess performance and impact.
- Voice of the Customer - Act as the bridge between EMEA client-facing teams, Global Product Marketing, Product & Engineering, Business Development, and other internal stakeholders.
- Synthesise market needs and craft points of view on product-market fit — defining what to build and how best to position it within the Ad Experiences ecosystem.
- Product Feedback Loop - Create robust frameworks to monitor product adoption and capture client and market insights.
- Partner with regional teams to channel feedback into Product & Engineering, helping shape future roadmaps and feature development.
- Sales Enablement - Ensure consistency and clarity in how Ad Experiences products and solutions are presented.
- Equip sales teams with the tools, insights, and training they need to communicate value, handle objections, and close deals.
- Deliver sales collateral, FAQs, playbooks, and enablement sessions to drive product adoption and revenue growth.
- Cross-Functional Collaboration - Work closely with Product & Engineering, Marketing, Sales, Analytics & Insights, Pricing, Partnerships, Legal, and Operations to execute seamless product launches and GTM initiatives across EMEA.
- Thought Leadership - Serve as a trusted advisor and subject-matter expert for CTV and Ad Experiences.
- Provide strategic insights and market perspectives to inform product strategy and commercial growth.
Your background:
- Experience in Product Marketing, Sales Enablement, or GTM Strategy within ad formats and ad experiences.
- Proven track record of leading product launches, defining value propositions, and driving adoption across multiple markets.
- Ability to build frameworks, processes, and tools that scale GTM and measure product impact.
- Strong storytelling and communication skills, turning complex products and data into clear, persuasive narratives.
- Analytical mindset with experience in market research, competitive analysis, and performance measurement.
- Skilled at cross-functional collaboration with Product, Engineering, Marketing, Sales, Analytics, and other teams.
- Highly organised, proactive, and detail-oriented, thriving in fast-paced, dynamic environments.