Head of CRM

The Change Partners are currently working with an iconic International Travel brand who are hiring for a Head of CRM.

The Head of CRM will be responsible for strategy and managing a team for execution. The role comes at an exciting time as the brand launch a new Loyalty proposition and wider Avios programme. 

Key responsibilities:

• Own and delivery CRM strategy and execution. 
• Manage a team of 5 across CRM, Campaign and Data.
• Deliver CRM and Campaign customer engagement, automation and lifecycle roadmap initiatives
• Own CRM Calendar strategy and execution.
• Utilise customer data and segmentation to personalise CRM and Campaign activity. 
• Oversee the end to end customer journey.
• Identify improvement opportunities to enhance CX, engagement and conversion.
• Support with implementation of new Loyalty proposition.
• Work cross-functionally with Marketing, Digital (Web, App, Data, CRM, Brand and Campaign teams. 
• Develop and monitor KPIs and performance metrics to ensure CRM Campaign effectiveness.

Your background:

• At least 7 years experience within CRM/Email Strategy and implementation. 
• Strong analytical skills to drive data insights to develop CRM Strategy. 
• Travel experience preferred. 
• Ideally used Salesforce Marketing Cloud previously.
• Team management expertise. 
• Ideal but not essential, launched a new loyalty proposition. 

Please apply for further information.