Loyalty App and Customer Engagement Manager

Title: Loyalty App and Customer Engagement Manager
Hybrid Role (2 days per week) based in Watford
Contract until 31st December, with the strong possibility of a long-term extension.

We are looking for a Loyalty App and Customer Engagement Manager for one of the world’s top travel and leisure brands. 

This role will drive the digital direct booking strategy, focusing on enhancing app engagement among new and existing members. Alongside developing exclusive app-based offers and managing digital communication plans across the EMEA region. 

Responsibilities:

• Develop and own the app engagement strategy to drive the growth of digital direct bookings.
• Lead the design and delivery of a key proof of concept, aimed at testing the effectiveness of app-exclusive offers. 
•  Own the setting and monitoring of app engagement KPI’s to track and communicate performance against business objectives.
• Develop and execute the push notification and in-app messaging calendar across.
• Work closely with the Honors Marketing team to better communicate the reasons to use the app to customers.

What we are looking for: 

• Strong B2C experience in app marketing and customer engagement.
• A proven track record of developing and implementing successful mobile app engagement strategies. 
• Experience in campaign development, promotional planning, and creating exclusive offers. 
• Familiarity with CRM tools and mobile communications platforms.
• Ability to lead cross-functional teams towards a clear objective. 
• An analytical mindset, an ability to set, track, and interpret engagement KPIs to drive performance.
• Strong internal stakeholder management and excellent communication skills. 

This is a hybrid role based in Watford with 2 days in the office per week and is a fixed-term contract until December 31st, 2025, with the possibility of extension. 

Please apply below with your CV if you are interested.