Senior Marketing & Communications Manager (CX)
Consultant -
Mike Reddick
Job ID - 2068
- contract
- Salary on application
- Marketing
Job Description
We are seeking a dynamic and experienced Senior Marketing & Communications Manager to join the Customer Experience (CX) team of a global consumer electronics brand. This pivotal role will focus on leading and executing marketing strategies across all CX touchpoints.
What you'll do:
Strategic Execution: Lead and own the execution of marketing strategies across all customer experience touchpoints, ensuring alignment with the overall brand strategy.
Data-Driven Decision Making: Collaborate closely with insights and analytics teams to measure marketing performance. Use data to inform decisions and refine marketing strategies to drive direction and improve customer engagement.
Content Creation: Develop engaging content and marketing materials that effectively communicate customer support propositions across various channels.
Cross-Functional Collaboration: Work with cross-functional teams to deliver consistent messaging and maintain brand identity across all platforms.
Marketing Channels Management: Create and manage copy and content for marketing channels including email, SMS, digital platforms, and more.
Team Management: Manage and mentor one marketing professional, taking responsibility for their professional development and growth.
Agency Management: Oversee relationships with external agencies to ensure all marketing projects meet the required standards and timelines.
What You Bring:
Relevant Experience: Proven experience in marketing, campaigns, communications, or brand management, preferably in a customer experience and support capacity.
Analytical Skills: Strong understanding of customer data analytics and performance measurement, with the ability to make data-led decisions.
CRM Expertise: Extensive experience in CRM and email marketing, with a track record of successful campaign management.
Project Management: Excellent project management skills with the ability to balance multiple priorities and meet deadlines.
Leadership & Influence: Ability to manage a team effectively, while also influencing stakeholders in various settings.
CX Metrics Knowledge: Understanding of Customer Experience metrics such as NPS, CSAT, CES, VES, and RFT, and how to improve them.
This is a hybrid role that requires three days a week in Weybridge.
What you'll do:
Strategic Execution: Lead and own the execution of marketing strategies across all customer experience touchpoints, ensuring alignment with the overall brand strategy.
Data-Driven Decision Making: Collaborate closely with insights and analytics teams to measure marketing performance. Use data to inform decisions and refine marketing strategies to drive direction and improve customer engagement.
Content Creation: Develop engaging content and marketing materials that effectively communicate customer support propositions across various channels.
Cross-Functional Collaboration: Work with cross-functional teams to deliver consistent messaging and maintain brand identity across all platforms.
Marketing Channels Management: Create and manage copy and content for marketing channels including email, SMS, digital platforms, and more.
Team Management: Manage and mentor one marketing professional, taking responsibility for their professional development and growth.
Agency Management: Oversee relationships with external agencies to ensure all marketing projects meet the required standards and timelines.
What You Bring:
Relevant Experience: Proven experience in marketing, campaigns, communications, or brand management, preferably in a customer experience and support capacity.
Analytical Skills: Strong understanding of customer data analytics and performance measurement, with the ability to make data-led decisions.
CRM Expertise: Extensive experience in CRM and email marketing, with a track record of successful campaign management.
Project Management: Excellent project management skills with the ability to balance multiple priorities and meet deadlines.
Leadership & Influence: Ability to manage a team effectively, while also influencing stakeholders in various settings.
CX Metrics Knowledge: Understanding of Customer Experience metrics such as NPS, CSAT, CES, VES, and RFT, and how to improve them.
This is a hybrid role that requires three days a week in Weybridge.