Product Marketing Lead/ Head of
£400 per day/ 100k pa.
Contract | Surrey
Consultant: Tristan Amin | Job ID 1095

An excellent opportunity to join a global and iconic technology and innovation brand as a Product Marketing Lead/ "Head of" .

Key requirements for this role:

  • Lead launches for 2020
  • Run the marketing for the Ecosystem
  • Implement a plan across all key channels
  • Deliver promotional/propositions marketing activation including messaging hierarchy and visual assets to digital and channel teams
  • A rolling 6-month launch and sustain plan for flagships and ecosystem with clear metrics aligned to business targets
  • Influence partners and decision makers, sharing key objectives, securing investment and overcoming any barriers to progress along the way
  • Asset map and timeline of when assets will be delivered (toolkits) over next 6 months to ensure excellent execution in market, working closely with PMO
  • Adaptation of assets from HQ to optimise them for the UK business
  • Creation of assets where gaps exist working with agencies
  • Message hierarchy and assets for each product / period covering all product categories (mobile, tabs, wearables incl AKG, accessories)
  • Translation of product ‘tech specs’ into messaging that is motivating for consumers
  • Consistent execution end-to-end from mass media to POS
  • Continuous improvements based on real-time results and monitoring across all touchpoints
  • Generate and deploy product reviews at the most meaningful parts of consumer / shopper journey
  • ‘Delegation’ style events when we share plans with key partners (or alternatives if business decides a change is needed)
  • Regular and clear communication to relevant parties including internal partners and GTM/product/digital teams
  • Media recommendations for launch and sustain as well as deployment of assets to media channels

You should ideally have client side experience and possible agency background too. Candidates with a blended profile or from either background will be considered. You will be a seasoned marketer. Any tech or mobile background will be advantageous.

This is an initial 14 month assignment. Pay 400 per day or 105k per annum + bonus + benefits

Please contact Tristan now on 07710 463 499 and email your CV to tristan@thechangepartners.com

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