Should you use LinkedIn’s ‘Open to Work’ feature?

If you’re job hunting, LinkedIn’s ‘Open to Work’ feature might seem like a no-brainer. By adding a green banner to your profile picture, you can let recruiters and connections know that you’re actively seeking opportunities. But is it the right choice for you? Here’s what to consider before making your decision.

What is the ‘Open to Work’ feature?

The ‘Open to Work’ feature on LinkedIn is a simple yet effective tool. It allows you to signal that you’re job hunting either to recruiters only or to everyone on LinkedIn. For those who enable the public option, a green ring with the words #OpenToWork appears around your profile photo, making your status visible to anyone who views your profile.

While it’s designed to boost your visibility, some job seekers feel hesitant about using it. 

The Pros of Using ‘Open to Work’

According to LinkedIn data, members who add a public #OpenToWork photo frame are 40% more likely to receive InMails from recruiters and 20% more likely to receive replies from their community. Other pros include:

1. Increased visibility: With the green banner, recruiters know at a glance that you’re actively looking for opportunities, which could save time and increase your chances of being contacted.
2. Broader network reach: Friends, colleagues, and acquaintances might see your status and share relevant job opportunities or introductions.
3. Simplifies the process: The feature eliminates ambiguity,you’re making it clear that you’re open to offers, so recruiters won’t second-guess your availability.

The Cons of Using ‘Open to Work’

1. Privacy concerns: If you’re currently employed, publicly advertising your job search might not sit well with your employer or colleagues. While LinkedIn offers the option to limit visibility to recruiters, it’s not foolproof.
2. Perceived stigma: Some professionals worry that the banner could make them appear desperate or less competitive, especially in industries that value discretion.
3. Lack of subtlety: For job seekers who prefer a quieter, more tailored approach, the feature can feel overly public and impersonal.

Alternative approaches

If you’re unsure about displaying the banner, there are more subtle ways to use LinkedIn to aid your job search:

• Network strategically: Reach out to former colleagues, mentors, and industry contacts through personalised messages. Let them know you’re exploring new opportunities.
• Engage with content: Share insights, comment on industry trends, and publish posts to showcase your expertise. A well-crafted LinkedIn presence can attract recruiters without explicitly stating you’re looking.
• Optimise your profile: Use a headline that hints at your career aspirations (e.g., “Experienced Marketing Manager | Open to New Opportunities”) and update your skills, achievements, and job preferences.

So, should you use it?

The answer depends on your comfort level and circumstances. If you’re ready to be open about your search and want to maximise visibility, the ‘Open to Work’ feature could be a powerful tool. However, if discretion is key, whether due to current employment or personal preference, alternative strategies may be better suited to your needs.

Final thoughts

Your job search should align with your personality and goals. The ‘Open to Work’ feature is just one of many tools at your disposal. Use it if it feels right, but remember, building relationships and showcasing your value through thoughtful networking and a polished profile can be equally, if not more, effective.

Ultimately, how you search for your next role is up to you. Whatever approach you choose, ensure it reflects your unique professional brand and ambitions.