Head of Marketing

Job ID - 1966

  • permanent
  • London
  • Salary on application
  • Marketing, Commercial, Data, eCommerce

Job Description

We are looking for a Senior Digital Marketing Manager to join one of the world’s top wine and spirits retail businesses.

This role is responsible for driving performance traffic to their DTC website channel: off-site to on-site, SEO, Paid Search, Paid Social, CRM, Email and Affiliates channels.

In addition, you’d be in charge of formulating and overseeing the implementation of a strategic blueprint for achieving company goals, by driving performance, increasing revenues and continuously refining processes for enhancement.

We are looking for a commercial, performance/growth end-to-end Digital Marketing Manager responsible for building and owning the digital marketing strategy; namely aimed at how the brand pursues recruitment and retention of customers to achieve commercial goals.

Key Responsibilities:

  • Develop a customer-centric acquisition and retention strategy, utilising and maintaining customer segments.
  • Own and evolve the budget allocation across various channels (namely email, SEO, paid search, affiliates, paid social, and referral channels) daily, categorized by country.
  • Propose adjustments to channel spending in response to evolving business needs and shifts in market behaviour.
  • Monitor performance against the plan and compare it with the previous year on a daily, weekly, and monthly basis.
  • Collaborate with the Online Director and Finance team to ensure that the strategy aligns with commercial objectives
  • Develop and oversee the schedule & calendar of activities to be implemented for driving performance and achieving business priorities, such as campaigns, product launches, and promotions (among others).
  • Lead cross-functional communications and meetings to ensure timely project deliveries and provide comprehensive briefings.
  • Oversee both existing and potential agencies to effectively achieve objectives.
  • Act as the primary thought leader in digital marketing, market developments, competitor behaviour and performance.
  • Policy and protocol changes, including but not limited to Google's cookie policy, GDPR, and cookie consent regulations.

Essential Candidate Experience:

  • Commercially astute – with the ability to identify and prioritise recommendations based on scale of impact.
  • Numerate and data led in decision-making.
  • Expert understanding of channels, their role, their strengths and weaknesses and how to bring them together to deliver more than the sum of parts.
  • Experience managing a team and their professional development.
  • DTC experience digital Marketing experience is essential.
  • Experience or passion within the Whiskey, Wine or Spirits category would be ideal but not essential
  • Growth mindset.
  • Consumer-centric - DTC omni-channel experience.
  • Experience reporting directly to Stakeholders/stakeholder management.

This is a huge opportunity to be part of a world-leading established brand and be part of their digital transformational journey.

This role is hybrid working 3 days in the office (West London), and 2 days from home.

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